Using Google Adwords, I developed our paid search campaigns (PPC). With regards to Facebook, I used their in-depth audience insights to target our advertising spend on key demographics and customer interests. I was also responsible for developing advertising campaigns for both Facebook and Google Adwords. I also used Canva, an online graphic design tool, to create specific graphics and images for each channel. I came proficient with social media tools such as Hootsuite which allowed me to schedule tweets and posts for the each channel. This involved regularly updating each page with specific content designed for each channel. In my time at trakax, I managed the trakax Twitter and Facebook social accounts. This campaign delivered a 15% increase in sales and led to a significant decrease in customer churn. Click the image to access the GoPro ebook.īelow you will find a link to an ’email automation campaign’ I formalised and measured using MailChimp. Some of these eBooks were gated which allowed us to grow our mailing list and allowed the sales team to qualify leads. eBooksĪnother key tactic I used to drive lead generation was to create eBooks that provided valuable information and tips to our customers. Combining inspiration with practical instructions, our lesson plans and blogs were designed with the busy teacher in mind. We wanted to give teachers the right resources to build interesting and stimulating classes. Trakax realised that although teachers were keen to embrace the opportunities that video presented, they were often overwhelmed with their everyday jobs to begin this process. Our business resource area provided SMBs with inspiration, practical tips, case studies and articles to help them begin the process of creating their first video. These ranged from basic questions like “How do I edit my video clips?” to more complex questions like “What type of GoPro Videos get the most views?” Small BusinessĪs small businesses began to build their online presence, they were finding that authentic videos showing the people, skills, processes and stories behind their products and services were far more compelling than traditional ad-type videos. Home UsersĪlong with product support tutorials and videos, we addressed key questions that users had when starting out in video creation.
We opened an invaluable communication channel with our users that built trust, awareness and loyalty to the trakax brand.
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In tandem with the software products, I created a range of resource areas to help customers create even better videos. The trakax mantra was always “Everyone can be creative, they just need the right tools”. When developing the script, I spent a lot of time focusing on the story and really trying to create an emotion that would connect with the audience. Here is an example of a short promo video I produced for our mobile application.
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The types of videos created included marketing videos, how-to and support tutorials, as well as new feature update videos.
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I produced a range of videos for both our Mobile app and desktop PC app.
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